The Important Role of Search Engine Marketing

A critical component of having a successful business website is incorporating search engine marketing. To the average American, this phrase sounds like technical jargon, but to the experienced Utah web design company, such as Adaptivity Pro, this is simply music to their ears.

While search engines have become more advanced over the years, they are still limited based on technical understanding. For example, if a website shows a picture of a dog, unless the language within the web contents says, “Dog,” a website has no way of determining the content of the picture.

While modern technology is mind-blowing, it’s not all-inclusive. Some of the most common issues website developers run into includes:

• Indexing and Spidering – Search engines can’t complete online forms, which is why the content that creates the form is hidden. Websites that use a Content Management System may in fact, create duplicate pages, which often result in search engines overlooking these sites entirely. If there are errors in the site’s crawling directives – otherwise known as robots.txt – it may prevent search engines from reviewing the site entirely. Unsubstantial, poor link structures cause spiders to overlook a website’s content.
• Query Matching Content – Text content should always match queries. For example, no one searches for “appliance that dries clothes,” as the search would read “dryer.” It’s important that key words be used, as this helps trigger content when a web search is created. Spelling should also match general searches. In Canada, color is spelled “colour,” so if someone is looking to capitalize on the Canadian market, he/she may consider incorporating native spellings. It’s also important for companies to have a general target demographic. If a product is drawing customers from China, it’s not feasible to translate the website’s content into Swedish. Posts should also have cohesive themes that explain the content. If the content discussed American coffee, it’s best to avoid titling it “South American coffee.”
• Advertising – Without proper advertising, a perfect website goes completely unnoticed. In order for a company to get their website noticed, it’s important that people comment and link to the site. Sharing the website helps to generate conversation, and word-of-mouth, as well as Internet advertising are vital components to a successful business in today’s economy. Search engines can comb through high quality content, but they can’t simply generate intended popularity. Internet marketers determine most popularity.

The dynamic search engine roll is ever changing. Today’s Internet advertising includes a variety of information – ranging from websites and blog to social media sites. Whether it’s a company getting “freshly pressed,” tweeted about or seeing a review on Yelp, 21^st century websites are ever evolving and changing.

Adaptivity Pro strives to stay up-to-date on the latest marketing trends. They offer enhanced SLC SEO, as well as spectacular SLC web design.