The Three Main Components of SEO
There are really three main core components to SEO that are easily categorized and have their own unique difficulties, challenges, and strategies. Those who understand these three core components well can begin on basic seo projects inching their way up to advanced seo strategies.
1. SEO Friendly HTML
2. Content for Search Engines AND Visitors
After you have patched up your HTML the next step is to ensure you have enough useful information/content/copy on your website. You should note the emphasis on ‘enough’ and ‘useful’. If you only have a three page website with a few paragraphs yet you offer hundreds of different products or services how would you expect the search engines to really understand what your website is about? Once you have identified the core content your targe audience is seeking make sure it is put up on your website. After that stage the door opens up uto endless possibilities of methods you can produce relevant and useful information for your current and future clients. Some simple ideas are adding a blog to your website, adding a press release or news section, setting up a FAQ, having a client testimonials page, have a photo gallery with a description of each photo, post reviews of other products or services that are relevant to the industry you are in, setup a monthly industry newsletter, and more. Content development should never really end unless you start to get thousands upon thousands of pages which most people do not achieve easily. This stage will involve an SEO expert and some good copywriters or strategists.
3. Link Building
Link building is probably the most critical and overlooked strategy of SEO. It is also the most difficult and avoided because of its difficulty to achieve. You have total control over your HTML and copy on your website; you can update and add those to your hearts content. However this is not the case with incoming links to your website. You have no control over who links to you and how they link to you; unless you happen to own some other websites. There are many different strategies to gain links to your website and the most successful is link baiting; but also the most difficult to attain. Link baiting is creating something so noteworthy, sought after, or impressive that other people link to it from their websites or blogs naturally – without you even knowing it. Other methods of link building include directory submissions, viral video distribution, commenting on blogs, buying links, link trading, social media bookmarking, etc. This is the most difficult stage of SEO and also never seems to end, I have not found a website yet that has ‘too’ many links (unless they are bad ones)~
SEO Components Summary
Remember to focus on HTML, Content, and Link Building and your SEO campaign should be successful. Ignoring one of these three components can hold you back from your true potential to success. I recommend tackling them in that order (easiest to hardest) and focusing on seo copywriting and link building on a regular basis after the HTML is squared away.
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Adaptivity Pro Web Design
Salt Lake City Utah
P.O. Box 951049
South Jordan, UT